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Cherry Picking in Finance: Definition and Examples

Last updated 03/20/2024 by

Silas Bamigbola

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Summary:
Cherry picking, in the world of finance, refers to the practice of selecting investments and trades based on the decisions of other reliable and successful investors or institutions. It’s a strategy employed by both professional and retail investors to simplify the investment process. While cherry picking can yield positive results, it also has its drawbacks. Additionally, it can be associated with a fraudulent practice where investment managers allocate trades preferentially to certain accounts. In this article, we delve deeper into the concept of cherry picking, how it works for both individual investors and fund managers, and its potential implications in the world of finance.

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What is cherry picking in finance?

Cherry picking, within the realm of finance, is a strategy where investors and traders make investment decisions by emulating the choices of established and successful investors or institutions. This approach often involves relying on the research and decisions of other reputable sources rather than conducting independent research. While cherry picking can lead to the selection of top-performing securities, it may also result in investors overlooking broader market metrics and potential risks.
Furthermore, cherry picking can also refer to a fraudulent practice in which investment managers allocate profitable or unprofitable trades to specific accounts in a preferential manner, a practice that is prohibited by regulatory authorities.

How cherry picking works

Cherry picking can be an effective way to generate returns, and it is employed by both individual investors and fund managers. It’s particularly useful for investors who may lack the expertise or time for in-depth stock selection and investment research.

Individual investors

Individual investors often find success in cherry picking by following the strategies of top-performing fund managers or mutual funds. They may choose to invest in the best-performing stocks from these portfolios. This approach can significantly reduce the time and effort required for identifying investment opportunities.
For example, suppose an individual investor is interested in the semiconductor market. Instead of conducting extensive research on all semiconductor-related stocks, they may opt to review the holdings of mutual funds specializing in the semiconductor category. From there, they can further investigate and invest in the most promising securities.

Fund managers

Fund managers, responsible for actively managed funds, typically engage in comprehensive research when selecting investments. Their investment decisions are guided by the fund’s specific strategy, outlined in marketing materials and prospectuses.
However, in certain cases, fund managers may choose to cherry pick top investments from sources they trust. Incorporating these chosen securities into the portfolio may deviate from the standard procedure dictated by the fund’s strategy. Such an approach, although intended as a collaborative investment strategy, can be considered a form of cherry picking.

Cherry picking and fraud

Another facet of cherry picking involves the fraudulent allocation of trades by investment managers, which is strictly regulated and prohibited by agencies like the U.S. Securities and Exchange Commission (SEC). The SEC plays a pivotal role in maintaining fair and orderly securities markets.
Typically, investment managers execute block orders in the market, simultaneously buying or selling for all customer accounts. These block orders are processed electronically through order management systems, and they can result in gains or losses.
The fraudulent act of cherry picking occurs when investment managers selectively allocate specific profitable or unprofitable trades according to their preferences. For instance, they might allocate profitable trades to their personal accounts or favored clients, providing preferential treatment.
Conversely, losing trades may be allocated to other accounts of the investment manager’s choosing. This practice essentially takes advantage of clients of the investment management firm, as trades are allocated in a biased manner.

Pros and cons of cherry picking

Weigh the risks and benefits
Here is a list of the benefits and drawbacks of cherry picking in finance.
Pros
  • Quick way to identify top-performing investments.
  • Reduced research time for individual investors.
  • Potential for higher returns by emulating successful investors.
Cons
  • Risk of overlooking broader market factors and risks.
  • Possible loss of diversification.
  • Fraudulent cherry picking can lead to regulatory penalties.

Notable examples of cherry picking

Cherry picking in finance can take various forms, and it’s essential to understand how this strategy is applied in real-world scenarios. Here are some notable examples:

1. Mimicking Warren Buffett’s portfolio

One of the most renowned investors globally is Warren Buffett, chairman and CEO of Berkshire Hathaway. Individual investors who admire Buffett’s investment acumen may decide to cherry pick by replicating his portfolio. They may study Berkshire Hathaway’s quarterly 13F filings with the Securities and Exchange Commission to identify the stocks held by Buffett and his team. By mirroring his stock picks, these investors aim to achieve similar success in their own portfolios.

2. Selecting ETFs based on performance

Exchange-traded funds (ETFs) have gained popularity for their simplicity and diversification benefits. Investors who opt for a cherry-picking strategy might evaluate the historical performance of various ETFs within a specific asset class or sector. They could choose to invest in the ETFs that have consistently outperformed their peers, effectively cherry picking those with a track record of delivering superior returns.

3. Copying the strategies of star fund managers

Many mutual funds are managed by star fund managers who have garnered a reputation for their investment prowess. Individual investors who lack the time or expertise to conduct in-depth research may cherry pick by investing in funds managed by these star managers. They rely on the fund manager’s expertise and track record to guide their investment decisions.

The pitfalls of cherry picking

While cherry picking can offer benefits, it’s essential to be aware of the potential downsides associated with this strategy:

1. Overlooking market diversification

One of the primary risks of cherry picking is the tendency to focus solely on individual investments without considering the overall diversification of a portfolio. By selecting investments based solely on their recent performance or the success of others, investors may inadvertently concentrate their holdings in a particular sector or asset class. This lack of diversification can increase portfolio volatility and risk.

2. Limited research and due diligence

Cherry picking often involves minimal research and due diligence on the part of the investor
. While this can save time, it also means investors may not fully understand the underlying fundamentals and risks of the investments they choose. This lack of understanding can lead to poor decision-making and unexpected losses.

3. Regulatory scrutiny

Cherry picking can have legal implications, especially when it involves investment managers allocating trades in a preferential or fraudulent manner. The practice of selectively assigning profitable trades to personal accounts or favored clients is strictly prohibited and can result in regulatory penalties, legal actions, and reputational damage.

4. Short-term focus

Cherry picking often emphasizes short-term performance and immediate gains. This can lead to a focus on the short-term price movements of investments rather than a long-term, strategic approach to wealth accumulation. Investors may become more susceptible to market volatility and may struggle to achieve their long-term financial goals.

Conclusion

Cherry picking is a strategy that simplifies investment decisions by following the lead of reliable and successful investors or institutions. While it can offer advantages, such as quick identification of top-performing investments, it also carries risks, including the potential neglect of broader market factors and regulatory scrutiny in cases of fraudulent cherry picking. Investors should carefully consider their goals and risk tolerance when deciding whether to employ this approach in their investment strategy.

Frequently Asked Questions

What exactly is cherry picking in finance?

Cherry picking in finance is a strategy where investors and traders make investment decisions by emulating the choices of established and successful investors or institutions. It often involves relying on the research and decisions of other reputable sources rather than conducting independent research.

How does cherry picking differ for individual investors and fund managers?

Individual investors typically cherry pick by following the strategies of top-performing fund managers or mutual funds, while fund managers may selectively choose top investments from trusted sources. The approach varies depending on the investor’s level of expertise and resources.

What are the benefits of cherry picking in finance?

Cherry picking can offer benefits such as a quick way to identify top-performing investments, reduced research time for individual investors, and the potential for higher returns by emulating successful investors.

What are the risks associated with cherry picking?

The risks of cherry picking include overlooking broader market factors and risks, possible loss of diversification, and potential regulatory penalties in cases of fraudulent cherry picking. It can also lead to a short-term focus on investment performance.

Can cherry picking be considered a long-term investment strategy?

Cherry picking is often associated with short-term investment decisions, as it emphasizes quick identification of top-performing investments. However, some investors may incorporate cherry picking into a broader long-term strategy.

How can investors avoid the pitfalls of cherry picking?

Investors can mitigate the risks of cherry picking by balancing it with comprehensive research and diversification. It’s essential to consider broader market metrics, conduct due diligence, and adhere to regulatory guidelines to avoid potential downsides.

Key takeaways

  • Cherry picking in finance involves emulating the investment choices of successful investors or institutions.
  • It can be a quick way for individual investors to identify top-performing investments.
  • However, it may lead to overlooking broader market factors and risks.
  • Fraudulent cherry picking is a prohibited practice that can result in regulatory penalties.

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